April 1, 2017
In this comprehensive interview with Will Bachman, Sri shares the strategic and operational lessons learned from scaling a tax credit business line that helped thousands of small businesses access government incentives. The conversation dives deep into the challenges of building scalable operations while maintaining the personal touch that small business owners value, and how those insights shaped his approach to launching Talytica, his data analytics startup focused on helping small businesses evaluate job applicants. Sri discusses the transition from consulting to entrepreneurship, the unique considerations of building technology solutions for the small business market, and how his experience understanding the needs of small business owners informed both his business model and product development strategy. The wide-ranging discussion covers everything from early-stage fundraising and team building to the specific challenges of creating SaaS solutions that truly serve smaller enterprises rather than simply scaling down enterprise software. Will and Sri explore how Sri's consulting background at McKinsey informed but also needed to be adapted for the realities of startup leadership.
Date: April 1, 2017
Type: Podcast
Host: Will Bachman
The ability to focus on a set of customers who value what makes you unique
Big companies must appeal to everyone, you have the freedom to focus on your customers. Its ok to put your personal favorite products on the shelves, if customers love your taste. You don't have to offer every type of french pastry when you have fantastic coffee. Success comes from leaning into what makes you special.
The deep understanding that comes from direct customer interactions
Big companies spend millions trying to understand their customers through data and research. You gain that understanding from serving your customers every day. This direct connection gives you insights that big businesses can't match and informs your decisions to grow and adapt changing needs.
The freedom to build something meaningful beyond just making money
Unlike large corporations driven by financial metrics, you can build your business around your values and vision. Whether it's serving your community, pursuing your passion, or feeding your family, a purpose beyond profit gives you more ways to grow and the freedom to be creative in solving problems.
Want to learn more about how these principles can transform your business?
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Sri Kaza