What If It Did Work?
Hosted by Omar Medrano
January 7, 2026
Against The Giants: Small Biz Wins
Sri Kaza joins Omar Medrano to discuss how small businesses can outmaneuver corporate giants through positioning, trust, and community—no price-cutting required. Drawing from his journey from McKinsey consultant to small business champion, Sri shares why discounting attracts the wrong customers and how to build a loyal customer base that shows up when it counts. The conversation explores practical examples of differentiation, from CrossFit-style communities to brilliantly curated convenience stores, and reveals how small businesses can leverage their unique advantage: speed. Learn how to communicate value, price with confidence, navigate market shocks like COVID and tariffs, and align your business with your personal purpose so profitability and fulfillment reinforce each other.
About This Episode
Date: January 7, 2026
Type: Podcast
Host: Omar Medrano
The Underdog Principles
Positioning
The ability to focus on a set of customers who value what makes you unique
Big companies must appeal to everyone, you have the freedom to focus on your customers. Its ok to put your personal favorite products on the shelves, if customers love your taste. You don't have to offer every type of french pastry when you have fantastic coffee. Success comes from leaning into what makes you special.
Proximity
The deep understanding that comes from direct customer interactions
Big companies spend millions trying to understand their customers through data and research. You gain that understanding from serving your customers every day. This direct connection gives you insights that big businesses can't match and informs your decisions to grow and adapt changing needs.
Purpose
The freedom to build something meaningful beyond just making money
Unlike large corporations driven by financial metrics, you can build your business around your values and vision. Whether it's serving your community, pursuing your passion, or feeding your family, a purpose beyond profit gives you more ways to grow and the freedom to be creative in solving problems.
Want to learn more about how these principles can transform your business?
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Copyright 2026
Sri Kaza