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Amazon Built an Empire Being Good to Customers. Then It Won.

Amazon Built an Empire Being Good to Customers. Then It Won.

Dominance changes incentives. The fees tell the story.

May 13, 2026

Amazon's take from sellers went from 19 cents per dollar in 2014 to over 50 cents by 2022. This is how the world's most efficient marketplace became a toll booth — and what happens when you can't afford to leave.


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Sri Kaza