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Two Economies: Which one(s) are you in?

Two Economies: Which one(s) are you in?

Don't assume your economy is the same as your customers

January 20, 2026

National averages hide the truth: America's top 10% now drive half of all consumer spending while the bottom 80% tread water. Small business owners have a proximity advantage—you can see which economy your customers actually live in. Learn how to identify whether you serve the Economy of the Affluent or the Economy of Everyone Else, and what that means for your 2026 pricing, staffing, and strategy decisions.


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