Keynote Speaker on Small Business Strategy
Former McKinsey Partner | Author of Unconvention | Small Business Advocate
Sri Kaza delivers engaging, practical talks that help entrepreneurs and small business owners leverage their natural advantages to compete with larger competitors.
Speaking Topics
Engaging keynotes and workshops on small business strategy and entrepreneurship
Small Business Competitive Advantage: The Underdog Principles
How Being Small Can Be Your Greatest Strength
For: Small business owners, entrepreneurs, business associations
Discover how small businesses can leverage their natural advantages—Positioning, Proximity, and Purpose—to compete with larger competitors. Learn the strategic framework that helps small businesses turn their size into a competitive advantage.
Strategic Frameworks for Entrepreneurs and Small Business Owners
Fortune 500 Strategy Adapted for Main Street
For: Entrepreneurs, small business owners, startup founders
Learn how to adapt strategic frameworks used by Fortune 500 companies for your small business. Practical tools for positioning, differentiation, customer targeting, and sustainable growth that actually work at small scale.
Small Business Strategy for Companies Serving the SMB Market
What Product Teams Must Know About Small Business Customers
For: Product managers, executives at companies serving SMBs
Learn what product companies must understand about small business customers to create truly valuable solutions. Insights into how small businesses make purchasing decisions, what they actually need versus what vendors think they need, and how to build products they'll champion.
Building Trust in B2B Sales to Small Businesses
How to Sell to Small Business Owners
For: Sales teams, BDRs, account executives
Selling to small business owners requires a completely different approach than enterprise sales. Learn what they actually care about, how they make decisions, and what makes them trust a vendor enough to buy. Practical frameworks for building credibility and closing deals.
All topics can be customized to your audience and event goals
About Sri Kaza
Sri Kaza is a keynote speaker, author, and small business advocate who brings a unique perspective bridging Fortune 500 strategy and Main Street entrepreneurship.
As a former McKinsey & Company partner, Sri spent nearly a decade advising Fortune 500 companies on operations, sales, and strategy. He then pivoted to supporting small businesses through leadership roles at Tax Credit Co., founding Talytica (a data analytics startup), and serving as CEO of ForwardLine Financial.
His book, Unconvention: A Small Business Strategy Guide, became a #1 Amazon Bestseller and introduces the Underdog Principles framework—showing small businesses how to leverage Positioning, Proximity, and Purpose as competitive advantages.
Sri's speaking engagements combine strategic rigor with practical, actionable insights. His talks resonate with audiences ranging from small business owners seeking competitive advantages to corporate teams learning how to better serve SMB customers.
Speaking Style
Sri delivers engaging, story-driven presentations that blend real-world examples with strategic frameworks. His talks are known for being practical, immediately applicable, and refreshingly honest about the realities of building and running a business.
Book Sri for Your Event
For booking inquiries, speaking fees, or to discuss customizing a presentation for your event, please get in touch.
Speaking Formats Available
Flexible presentation formats for conferences, corporate events, and associations
Keynote Addresses
30-60 minutes
Engaging presentations for conferences and large events
Interactive Workshops
Half or Full-day
Deep-dive sessions with practical frameworks and exercises
Panel Discussions
Varies
Expert perspective on small business and entrepreneurship topics
Fireside Chats
30-45 minutes
Intimate conversations on strategy and business building
Virtual Webinars
45-60 minutes
Remote presentations for distributed audiences
Available for in-person and virtual events worldwide
Copyright 2025
Sri Kaza