How Consultants Can Win Big Without Copying Big Firms

In this engaging conversation with Faheem Moosa, Sri shares insights from his decade-long journey at McKinsey & Company and how those lessons translate—or don't—to independent consulting. Drawing from the Underdog Principles, Sri explores how solo consultants can leverage their unique advantages over large firms: the ability to build deeper client relationships, offer specialized expertise, and maintain the flexibility that big consulting houses simply cannot match. The discussion covers practical strategies for new consultants, including how to position yourself against established firms, build authentic client connections, and create sustainable practices that reflect your values rather than copying corporate methodologies. Sri also provides direct coaching to aspiring consultants in the community, offering actionable advice on navigating the early stages of an independent consulting career.

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About This Episode

Date: May 14, 2025

Type: Podcast

Host: Faheem Moosa

The Underdog Principles

Positioning

The ability to focus on a set of customers who value what makes you unique

Big companies must appeal to everyone, you have the freedom to focus on your customers. Its ok to put your personal favorite products on the shelves, if customers love your taste. You don't have to offer every type of french pastry when you have fantastic coffee. Success comes from leaning into what makes you special.

Proximity

The deep understanding that comes from direct customer interactions

Big companies spend millions trying to understand their customers through data and research. You gain that understanding from serving your customers every day. This direct connection gives you insights that big businesses can't match and informs your decisions to grow and adapt changing needs.

Purpose

The freedom to build something meaningful beyond just making money

Unlike large corporations driven by financial metrics, you can build your business around your values and vision. Whether it's serving your community, pursuing your passion, or feeding your family, a purpose beyond profit gives you more ways to grow and the freedom to be creative in solving problems.

Want to learn more about how these principles can transform your business?