A 4-part series by Sri Kaza
Win by being useful. Grow until there's nowhere else to go. Then start collecting.
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Ticketmaster, Amazon, the four meatpackers that buy most of America's cattle, and the platforms small businesses rent their customers from look like four different stories. They're the same story. A company wins by being useful, grows until customers and suppliers have nowhere else to go, and then starts collecting.
Each part follows that pattern through one industry, with the numbers behind it and what it means for the small business on the other side of the table. If you depend on one platform for your customers, your sales or your visibility, start with part one.
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Sri Kaza